Leadership Team
Robert Willms – Founder, President and CEO
After more than 10 years as a senior leader at Digitas, 15 plus total years in digital consumer influence services and technologies, and a total of more than 25 years in professional services, Robert launched digitalArbor. Focused on bringing high quality, low cost, digital production support to agencies and corporations, digitalArbor is a digital production services company that leverages low cost offshore resources to dramatically reduce the costs of implementation.
digitalArbor 2008 – Present, President and Chief Executive Officer,
After leading the development of a dedicated digital production model at Digitas, and consulting to other early industry players, Robert founded digitalArbor to combine deep knowledge of digital agency issues and processes, with the disciplines of technology development. Bringing an unprecedented combination of skills and experience Robert helps agencies and corporations transition to this more efficient business model.
Robert was one of Digitas’ most senior leaders for much of the 10+ years, focused on partnering with world class clients in cross communication channel customer influence and brand stewardship. During his tenure Robert held a wide range of roles including Relationship Leader for the very large General Motors relationship, he launched and managed the Digitas Chicago office, before returning to Digitas Boston Headquarters to become President of the Digitas Boston region, (encompassing the Boston, San Francisco and London UK offices and approximately 70% of the revenue of the company.)
Robert consistently managed the tension between the clients need for innovation and expansion in the digital channels, the increasing complexity of technologies, and the constant demand for cost control. This experience is the foundation for digitalArbor, to support the growth of a service company without requiring a compromise to quality and speed in order to drive dramatic cost savings.
Before joining Digitas, Robert helped build Bain & Company’s practice in Canada and was a principal in a CRM focused marketing strategy consultancy and a partner in a customer focused software development and infrastructure systems integration company providing solutions which allow corporations to better manage their customer and prospect relationships.
Education
MBA (Deans List with Distinction), Ivey School, University of Western Ontario, London Ontario, Canada
BLA, University of Guelph, Ontario Canada
Dayna Sczerbinski
digitalArbor 2008 – Present, SVP Global Director of Production
Dayna has more than fourteen years of experience in project management and marketing, handling various aspects of the delivery process including financial management, workflow efficiency, risk assessment and resource allocation.
After leading the project management of the dedicated digital production model at Digitas, Dayna spent time reengineering the project management capability in the Chicago office before joining digitalArbor to serve as our Global Production Lead responsible for servicing the digital production needs of our clients.
Digitas 1998 – 2008
Dayna was a senior leader in Digitas’ delivery management capability responsible for developing, refining and enforcing processes and managing large teams.
Dayna managed the development of numerous websites, online media campaigns, marketing programs and loyalty initiatives for clients such Bayer Pharmaceuticals, FedEx, Celebrity Cruises and Cingular Wireless.
She led the project management capability and served as the contract management lead for the General Motors account and was responsible for developing the execution and governance processes as well as defining scope and managing the financial data. Dayna developed a streamlined execution process and organizational structure utilizing offshore capabilities to create efficiencies of up to 40%, while supervising a team of 50+ project managers executing digital campaigns.
Prior to joining Digitas, Dayna worked at Foote, Cone, & Belding, NY as project manager on the U.S. Postal Service and Merck Pharmaceutical accounts. Dayna also worked in marketing operations at Time Warner’s Book of the Month Club for four years.
Education
Dayna graduated from Syracuse University with a BA in Advertising Design.
